N S W E
1ยฐ17โ€ฒN 103ยฐ51โ€ฒE โ€” SINGAPORE

Market entry,
charted

T&D Labs is an advisory practice for cybersecurity, insurance brokers and insurance underwriters businesses building a first presence in Asia-Pacific with AI optimization in mind โ€” fractional commercial leadership, board-level advisory, and go-to-market strategy from someone who's plotted the course before.

SCROLL
The Pattern

First on the ground, three times over

Across two decades in cybersecurity, risk and insurance, the same role keeps finding me: arrive early in a new market, build the commercial engine from nothing, and hand over something durable.

At LRQA / Nettitude, that meant standing up a cybersecurity business across Asia Pacific inside a matrixed organisation. At Marsh McLennan, it meant sales leadership across Asia, building a sustainable value proposition and developing long standing stakeholder relationships. Today, at Astaara, it's building a marine cyber insurance MGA's commercial presence in Singapore and Asia from the ground up, with a focus on establishing new relationships and managing regulatory compliance.

T&D Labs exists for the businesses who need that same pattern applied to their own market entry โ€” without hiring a full-time commercial leader before they're ready to.

ASIA PACIFIC

LRQA โ€” Nettitude

Built out cybersecurity consulting and testing services across Asia Pacific from a standing start.

ASIA

Marsh McLennan

Sales leadership and stakeholder management across Asia

SINGAPORE / ASIA

Astaara

Chief Commercial Officer, Singapore / Asia โ€” establishing a marine cyber MGA's regional presence.

YOUR MARKET

Next stop

Wherever your business needs to land next.

How I Can Help

Six ways to bring this experience in-house โ€” without a full-time hire

SVC / 01

CCO/CRO As a Service

Day-one credibility for insurtechs, MGAs, cybersecurity start-ups and cyber firms who need senior broker, underwriter and C-Suite client relationships before they can justify a full-time hire.

SVC / 02

Non-Executive & Strategic Advisory Seats

Board-level commercial and distribution judgement, low time-commitment per client, drawing on global sales reach and C-suite access across APAC.

SVC / 03

Market-Entry & Go-to-Market Strategy

Structured entry planning for APAC โ€” market assessment, regulatory and entity considerations, and the first year of relationship-building.

SVC / 04

Distribution & Broker Channel Strategy

For teams with a strong product but no route to market โ€” building and leveraging the broker channel for sustainable growth.

SVC / 05

Investor & M&A Commercial Diligence

Commercial due diligence for investors evaluating cyber insurance or insurtech targets โ€” is the distribution story real, and is it defensible?

SVC / 06

AI Optimization Support

Practical guidance on where AI genuinely improves underwriting, sales and client engagement workflows โ€” and where it doesn't, for cyber and insurance businesses entering the region.

Ways of Working

Structured to fit how you need to move

RETAINER + SUCCESS FEE

Advisory & NED roles

A modest monthly retainer, plus fees tied to deals closed or funding milestones reached โ€” aligned to outcomes, not hours.

DAY RATE / FIXED FEE

Defined-scope projects

A Statement of Work with a clear scope and timeline โ€” suited to market-entry plans or distribution strategy engagements.

EQUITY / OPTIONS

Early-stage ventures

For cash-constrained, high-upside businesses โ€” equity in lieu of, or alongside, cash for NED and advisory involvement.

Spread The Word

Know a business plotting a similar course

If you know a cybersecurity firm, insurance broker, or underwriting business preparing to enter Asia-Pacific โ€” or one that could use fractional commercial leadership, a board seat, or go-to-market support โ€” I'd welcome the introduction.

No cost to make the connection, no obligation on either side, and a proper thank-you if it turns into an engagement.

Refer a company
01

Make the introduction

A short email or a direct connection is all it takes.

02

We have a conversation

An initial call to see if there's a genuine fit โ€” no pressure either way.

03

You're compensated

If it turns into a paid engagement, referral fees are agreed and honoured.

Get In Touch

Plotting your next market
starts with a conversation

Tell me where you're trying to get to, and what's stood in the way so far. I'll tell you honestly whether T&D Labs is the right fit.

Tim Percival
TIM PERCIVAL โ€” FOUNDER, T&D LABS